How Big Tech Took Over the Upfronts

They were outsiders banging on the door, but YouTube, Netflix and Amazon this year seized the house — and they’re not about ...

What is DeepSeek? Everything a marketer needs to know

WebFX reports that DeepSeek, an AI LLM, enhances marketing tasks, proving effective in content creation, customer support, ...
adexchanger

Predictive Analysis And Performance Go Hand In Hand

Kicking off the POSSIBLE conference in Miami on Monday, Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict ...

TIOBE Index for May 2026: R Ascends as Statistical Tools Consolidate

May 2026 TIOBE Index keeps Python #1 as Java edges past C++. R climbs to #8, and Paul Jansen says statistical tools are ...
The New York Times

What Are Prediction Markets, and Why Are They Causing Controversy?

The indictment of a soldier who bet on the U.S. operation to capture President Nicolás Maduro of Venezuela put renewed focus on a new way to gamble, and a new way to cheat. By Victor Mather Prediction ...
Macworld

Should you keep your MacBook plugged in when you’re using it?

Over the last several years, Apple has dramatically improved how it handles lithium-ion battery charging in iPhones, iPads, Macs, and Apple Watches. Across multiple system releases, the company moved ...
BMJ Evidence-Based Medicine

Impact of prompt engineering on large language models for risk of bias assessment: a comparative study

Objectives To evaluate the performance of large language models (LLMs) in risk of bias assessment and to examine whether ...