Google announced that it’s scaling back support for seven structured data types to “simplify the search results page.” This move reflects Google’s continuous effort to enhance its results pages for ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...

Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...

Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities. If you’ve spent time in SEO forums or reading SEO blogs, you’ve probably ...