Aceex, a programmatic advertising company focused on delivering high-quality supply and transparent infrastructure, announces ...

Group has extended the reach of its programmatic digital out-of-home (DOOH) advertising capabilities to Budapest Liszt Ferenc and Zagreb Franjo Tuđman airports in Hungary and Croatia respectively.

Kroger Precision Marketing (KPM), powered by 84.51°, has launched new managed-service offsite programmatic advertising capabilities, including programmatic audio, programmatic connected TV (CTV) and ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

CANNES, France--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions ...

IRVINE, Calif.—Viant Technology Inc. has launched ViantAI, an advanced AI-powered platform that it says will reshape how programmatic advertising is planned, purchased and measured by delivering ...

As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior ...

X users said that they got to see the teaser of Aurora’s capabilities for some time(Image/Freepik) Digital ad spending in Asia-Pacific markets like India is ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

It’s only five years since but a quarter of the global advertising ecosystem thought programmatic advertising was of any importance at all. Today it has become a marketing technology that more than a ...