Artificial intelligence may be changing how content is made, but its bigger impact on media is how the technology is altering who is able to access that content, one media executive said. Jyoti ...

The Netflix algorithm has met its match. The streamer is likely to drop those confusing percentages on a tile’s pop-up menu that tell you how well you “Match” with a given movie or show, a Netflix rep ...

Netflix disclosed a few weeks ago the use of generative AI technology for specific special effects in an original TV show that became a hit with viewers earlier this year. The company called AI "an ...

Netflix is developing a new artificial intelligence (AI) studio focused on creating short-form content. The company is ...

Netflix says that generative AI presents a "significant opportunity" across its streaming platform, including improving its recommendations, ads business, and movies and TV content. "We're confident ...