When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

Grocery loyalty programs are evolving fast in 2026, and some now offer real savings through fuel discounts, free delivery, ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

AZUSA, Calif. — Ashley Fallgren was pretty sure she wasn’t meant to be an accountant. But when she sat on a family Zoom call in March 2025,... After a promising start, Oregon men’s tennis (14-11, 5-9 ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores ...